The strategy & delivery
Analyze
First, we analyzed the data of all user feedback to look for patterns, emphasized problems, and organized it with change requests/feedback categories.
Identify
After recognizing our biggest feedback/complaints were User Experience, we did a breakdown to identify which categories showed the most pain in the user's experience.
Visualize
Next we needed to take this data and make it tell the story of our backlog to visually understand what our findings were. This was done by converting the data to interactive charts and graphs with clear information labeled throughout.
Validate
After we visualized the data , we shared the information with our stakeholders and end-users to validate our findings reflected actual problems with the application and that our top themes for focused design efforts would capture majority of the problems.
The results
Novice Users
It took less than a day for users to understand how to use the application while the prior application took 3-6 months to learn.
Contractual Framework
The design has become the standard across 32 software tools for UI navigation, design, and multi-tool integrations
Increased revenue
By simplifying the design of the quoting tool, partners are enabled and reduce cost of training and increase their revenue by the quick ability to turn potential sales to contract